НОВОЕ РУССКОЕ СЛОВО

The Oldest Russian Newspaper
in North America (USA and Canada), established in 1910!

Road to Success *

Novoye Russkoye Slovo is the world’s oldest and largest Russian_language newspaper in the United States is celebrating its 99th year. During this time Novoye Russkoye Slovo has acclimated its Russian readers to the culture, history, and politics of the United States, thereby helping newly arrived Russian immigrants adjust to and take pride in their adopted homeland.

Established

We are the oldest Russian_language newspaper in the world – and in North America!

 We began printing in New York City in 1910 and have not missed an issue since. Novoye Russkoye Slovo translates into “New Russian Word” in English. It is transliterated from the Cyrillic НОВОЕ РУССКОЕ СЛОВО

We Have Been There

For over 99 years, NRS has been providing Russian-Americans the latest in International and U.S. news and current events.

In addition, we also offer articles and editorials covering a wide range of topics; from sports to art and theater to celebrity gossip, there is something for everyone in the pages of NRS.

Recognition & Leadership

NRS acts as a bridge for Russian_Speaking immigrants by connecting their country of origin with the United States.

In addition, we also offer articles and editorials covering a wide range of topics; from sports to art and theater to celebrity gossip, there is something for everyone in the pages of NRS.

 • NRS has been published since 1910 and has become an essential source of news and information to the Russian_Speaking community

• NRS is a key leader in uniting the Russian community by sponsoring many cultural and educational events throughout the United States and Canada

• Ask any Russian_American if they have heard of Novoye Russkoye Slovo and the answer will be a resounding “YES!”

• Daily articles focusing on federal, state and local government

• NRS has been very instrumental in founding many charitable organizations such as: Literary Fund for the Relief of Russian Writers and Scientists, Fund for Neediest Russian Immigrants, United Jewish Appeal – Russian Division and the Emergency Fund for Russian_American Victims of September 11.

Circulation & Distribution

Novoye Russkoye Slovo offer articles and editorials covering a wide range of topics; from sports to art and theater to celebrity gossip, there is something for everyone in the pages of NRS.

• We have teamed up with the New York Times to increase distribution throughout the NY Metropolitan area up to 41000.

• NRS also maintains its own distributors in order to reach more Russian communities throughout the United States and Canada.

• We have recently added Home Delivery for people living in New York, New Jersey, Connecticut, Pennsylvania, Massachusetts and Virginia.

Readership

Educated

• 78% of our readers have at least a College Degree!*

Diverse

• NRS readership is split evenly between men and women*

• Split evenly between all age groups*

• Distributed evenly across different waves of Russian immigration*

Loyal

• NRS readers are less likely than other Russian_Speakers to read English_language newspapers.*

NRS enjoys strong readership penetration among Russian_speakers in New York City.

• Over half of Russian_speakers have read NRS at least once in the past week.*

• A full one third meet the Newspaper Association of America (NAA) standard for readership – read today and/or yesterday.*

*Based on 2001 survey by Global Strategy Group, Inc.

Census 2000

NRS was extremely involved in the Census 2000 campaign; educating the Russian_Speakers about what the Census is and how it affects all of the people living in the United States.

After the census was completed, NRS received an award from the US Census Bureau for

Positive Contribution to the Census 2000 effort.

797,809 in New York

369,384 in New Jersey

156,483 in Connecticut

483,855 in Pennsylvania

575,232 in California

401,572 in Chicago

78% of Russian_Americans living in New York City have at least a college degree, triple the national average of 24.4% and the New York City average of 27.4%. Demonstrating a correlation between education and income levels, the 2000 Census found that the average income for a Russian-Speaking household is $52,321, significantly higher than the national average of $41,994 and the New York City average of $43,393.

There are 4,961,778 Russian-Speaking people living in the United States and Novoye Russkoye Slovo is the ONLY newspaper in the Russian language for them to read!

* This information was provided by the Editorial Office of the Novoye Russkoye Slovo Newspaper on 05/26/09 and is based on the Media Kit of the Novoye Russkoye Slovo Publishing Corporation. All rights are copyrighted by the Novoye Russkoye Slovo Publishing Corporation.

For more
information contact
in English or Russian
at (718) 648-3511
or via E-mail:
masterpage@inforeklama.com