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The objective of this journal is the strong commitment to increase the medical awareness of the Russian-speaking population in the United States of America, the establishment of a healthy, optimistic attitude toward life, and the proliferation of the notion of an active lifestyle in promoting continued health.

THE HEALTH MAGAZINE focuses on:
• medicine
• healthy lifestyle
• medical diagnostics
• treatment of illnesses
• pharmaceutical news and emerging medical devices
• control over aging
• sources of natural, ecological defenses against illnesses
• alternative and other non-traditional methods of medicine

The goal of the magazine is not to simply enlighten the readers about general medicine, but to also cultivate a culture of health by means of the latest medical news around the world and by expounding information on the latest advancements from research and medical centers internationally. The magazine focuses on providing the readership with information on major developments within the pharmaceutical and medical device markets and within the areas of medical technology and various other medical products designed to promote health.

In addition to educating the audience and helping their medical decision6making THE HEALTH MAGAZINE shapes the new and emerging healthy lifestyle. The foundation for this first popular health magazine addressed to the broader Russian6speaking American population is based on the in preservation and strengthening of health, as the most fundamental human value.

MEDICAL WORLD
The latest medical news, with analyst perspective and commentary. Information about the most up-to-date happenings and developments in the world of medicine, pharmacology, and biology, about achievements of scientists around the world, and other major occurrences.

FOCUS ON A PROBLEM
There probably isn’t a problem or an affliction that will not be addressed within this section. Simply and clearly about most common illnesses and methods for their diagnostics, prevention, and treatment.

LEARN TO WORK THROUGH YOUR ILLNESS
Unfortunately, there are very few completely healthy people. All of us through life compile a bouquet of illnesses. Don’t despair, our magazine will teach you how to live so that your diseases and pains don’t overtake the happiness of your life.

SCHOOL OF NUTRITION
B. Franklin: “You have to eat to live not live to eat.”

POINT OF VIEW
An unconventional perspective on a well-known disease—an invitation to an open dialogue.

AGE IS NOT AN ILLNESS
Medicine in the fight against aging. G. Lichtenberg: “Nothing makes you age more than the inescapable thought that you are aging.”

ACTIVITIES—THE SOURCE OF LIFE
Sports, exercise, physical training, and many other—this is what helps when all else fails.

PSYCHOLOGICAL STUDIES
If you are happy, you can overcome anything. Editorial focus is on family, problems, and solutions.

WE ARE ALL PARENTS
A businessman, a laborer, a teacher, a politician and a homemaker — we are all parents. While raising a child, it is important to be ready—ready for a multitude of touchy little problems.

HOME SWEET HOME
Pliny the Elder: “Home is where your heart is.” Serene home environment, reliable appliances, exercise room, modern design, fresh ideas, home computer—these are the themes of this section.

DIALOGUES
Letters from the readers—of most importance to the editors. In Dialogues, no letter will go unanswered. The readers’ questions are answered by our experienced doctors, psychologists, insurance agents, lawyers, and, of course, other readers.

HEALTHY TRAVELS
Vacation gems—resorts around the world.

OUR BELOVED PETS
The healing powers of pets.

FIRESIDE CHATS
Guests of THE HEALTH MAGAZINE are your favorite actors and politicians, singers and businessmen, musicians and writers.

LOVE ADVICE
Editorials include “Love story,” “Tete6а6tete,” “Women’s issues,” “School for real men.”

FATES OF THE GREAT
Unknown stories of famous people.

MEDICAL MYSTERIES
A new page in the literature of medicine.

LAUGHTER THERAPY
“Humor is a life preserver on the waves of life.”

PASTIME
A hobby is also a job. Discussion will focus on various methods of relieving the excess of internal stress.

BACK TO THE FUTURE
Medical horoscope—the magazine will not be truly complete without this section.

The focus of THE HEALTHMAGAZINE is on three sub-segments of the Russian6born population in the US.

The first segment consists of the wealthy middle-aged, ages 40-65, working in various professional roles, with medium6to6high disposable incomes, and with medium6to6high household wealths. The second segment consists of the elderly, with ages over 65, that prefer to read Russian publications due to a limited knowledge of the English language. The third segment consists of the Russian6born medical workers who are interested in continuing education in the field of medicine. Most of the people have come into the United States at a relatively older age and accordingly treat the Russian language as their language of preference, preferring to read newspaper and magazine publications in the Russian language.

The primary readership focus is on Russian-born Americans 40-65 years of age. This market consists of about 400,000 people. The readers in this focus segment are involved in various professional fields and have medium6to6high material status. Further, these readers own their homes, drive in luxury auto-mobiles, enjoy international travel, and maintain an active healthy lifestyle. The members of this target subpopulation are also actively interested in the latest medical research and advancements, in newest pharmaceutical products that affect common health, in nutritional supplements, and in the most advanced methods of well6being. All of the members of this segment have medical and dental insurance.

The second addressable segment consists of the elderly, 65 and over. This market represents approximately 300,000 people. Due to a limited knowledge of the English language, these retirees commonly do not read English publications and thus, frequently do not have adequate access to various sources of mass media information, and more specifically, medical information. Notwithstanding their old age, these readers lead an active lifestyle, drive automobiles, travel frequently, and express significant interest in all sources of information that can help maintain their health. Their specific interests lie in having the latest knowledge within the medical, pharmaceutical, and nutritional areas and in traditional and alternative methods of medicine.

The third category of THE HEALTHMAGAZINE readers consists of about 100,000 medical professionals. The editorial essence of THE HEALTH MAGAZINE is based on objective commentary and credible sources of information from medical professionals around the world. It is this very focus that will ensure a fluid exchange of medical practices and techniques of international medical professionals and of the accomplishments in medical treatment of illnesses by various international institutions that have a focus on medical science. The goal is for medical professionals — doctors, nurses, physician assistants, and pharmacists—to not only view THE HEALTH MAGAZINE as an opportunity to communicate useful information to customers. The goal is for these professionals to also increasingly rely on this medium for a consolidated source of medical information from all of those parties that work in the Russian-speaking medical environment and represent mutual medical interests.

THE HEALTH MAGAZINE has a nationwide monthly circulation, reaching all 50 states and Canada with a 1286144 page, full6color magazine specifically addressing health, medicine, and nutrition. The magazine initially targets a circulation of 125,000 per month. Future plans call for the magazine to expand to 160 pages by the end of 2003 and to 208 pages by the middle of 2004, with circulation reaching 175,000 per month at that time.

With only 30635% of the Russian6born population living in the vicinity of local Russian stores, the magazine will address the remainder of the Russian-born market through subscriptions and through non-Russian distribution points. The readership base is addressed via a 26fold distribution strategy:

• Permanent residents of US living in metropolitan centers with substantive Russian6born populations are addressed through local Russian stores, Russian and non6Russian newsstands, and subscriptions.

• Russian-born permanent residents of the US living outside of the Russian6populated centers and other Russian-born people in the US on work permits and on student visas are addressed through non-Russian newsstands, supermarkets and other non6Russian distribution facilities, and subscriptions.

 The distribution goal is to have 60% of the magazine readership come by the way of subscriptions. Subscriptions will be extensively marketed throughout the United States, but more specifically in regions without concentrated Russian communities.

 
General Information

BLEED: No charge.
POSITIONS: No positions guaranteed.
SPECIAL ADVERTISING SUPPLEMENTS: Contact your representative for information on schedules, rates, and closing dates.
MAGAZINE TRIM SIZE: 8.375”x 10.875”
COLUMNS: Three to a page.
BINDING METHOD: Perfect Bound.
PREFERRED MATERIALS: QuarkXPress (with graphics and fonts for PC only), TIFF, JPEG.

For more information and instructions, please call 
(718) 648-3511

SIZE                         Bleed                  Non-Bleed
Full Page                   8.625 x 11.125     6.875 x 9.375
Spread                      17 x 11.125          15.25 x 9.375
2/3 Page                    5.53 x 11.125       4.528 x 9.375
1/3 Page Vertical        3.18 x 11.125        2.18 x 9.375
1/2 Page Horizontal     8.625 x 5.6           6.875 x 4.61
1/3 Page Square                —                 4.528 x 4.61
1/4 Page Horizontal    8.625 x 3.22          6.875 x 2.22
1/6 Page Horizontal            —                 4.528 x 2.22
1/6 Page Vertical                —                 2.18 x 4.61
1/12 Page                          —                 2.18 x 2.22
Covers                      8.625 x 11.125        6.875 x 9.375

SPONSORSHIP 2003 THE HEALTHMAGAZINE is now offering advertisers the opportunity to “own” one of our issues through an exclusive-advertiser sponsorship. An advertiser interested in a single sponsorship may choose the best editorial fit for his product(s). Sponsorships are available on first6come, first6served basis. Exclusive ownership blocks competitive advertisements in the same issue.

* * *

Миссия журнала — медицинское просвещение русскоговорящей Америки, формирование оптимистического жизненного заряда и активной позиции человека в сохранении здоровья.

THE HEALTHMAGAZINE — это окно в увлекательный мир медицины. Это журнал о здоровом образе жизни, о диагностике, лечении и профилактике заболеваний, о новостях в области фармакологии, медицинской техники и лекарственных препаратов, о борьбе против старения, о средствах экологической защиты, об опыте народной медицины и других нетрадиционных методиках оздоровления.

Задача журнала не просто рассказать о последних новостях в медицинском мире, о достижениях учёных, о медицинских центрах во всех странах мира, но и пропагандировать культуру здоровья.

Наша миссия предоставить читателям информацию о новинках на фармацевтическом рынке и в области медицинских технологий ХХI века, в сфере производства медицинской техники и разнообразных товаров, полезных для здоровья.

Свой вклад в это достойное дело могут внести все — ведь всё, что производится на Земле, прямо или косвенно связано со здоровьем.

Наша цель не только просвещение читательской аудитории, но и реальная помощь в поддержании здоровья и активного долголетия.

Наш первый публицистический научно-популярный медицинский журнал адресован широкой читательской аудитории, заинтересованной в сохранении и укреплении здоровья, как важнейшей человеческой ценности.

Наши рубрики

МЕДИЦИНСКИЙ ГЛОБУС
Последние ленты медицинских новостей, их аналитический обзор и комментарии. Информация о событиях и разработках в мире медицины и фармакологии. Достижения ученых. Сенсации.

В ФОКУСЕ — ПРОБЛЕМА
Наверное нет такой болезни, которую мы не затронем в этой рубрике. О наиболее часто встречающихся заболеваниях, о методах их профилактики, диагностики и лечения.

УМЕЙТЕ ЛАДИТЬ СО СВОЕЙ БОЛЕЗНЬЮ
К сожалению, абсолютно здоровых людей очень мало. Все мы с течением жизни обретаем целый “букет” болезней. Не опускайте рук! Наш журнал научит Вас, как жить так, чтобы болезнь или боль не затмили радостей жизни.

АКАДЕМИЯ ЗДОРОВОГО ПИТАНИЯ
“Надо есть, чтобы жить, а не жить, чтобы есть.” 
(Б. Франклин)

ТОЧКА ЗРЕНИЯ
Нестандартный взгляд на известную болезнь. Приглашение к открытому диалогу.

СТАРОСТЬ — НЕ БОЛЕЗНЬ
Медицина в борьбе против старения. 
“Ничто не старит так скоро, как неотвязная мысль, что стареешь.” (Г. Лихтенберг)

ДВИЖЕНИЕ — ЭТО ЖИЗНЬ
Спорт, спортивная гимнастика, физические упражнения и многое другое.

ПСИХОЛОГИЧЕСКИЕ ЭТЮДЫ
Будь счастлив, все преодолев. Семья, проблемы, решения.

ВСЕ МЫ — РОДИТЕЛИ
Бизнесмен, рабочий, педагог, политик и домохозяйка: все мы — родители. Воспитывая ребенка, надо быть готовым к тому, что перед вами возникнут весьма щекотливые проблемы.

ДОМАШНИЙ ОЧАГ
“Дом — это там, где твое сердце.” (Плиний Ст.)
Целебный интерьер, модный дизайн и свежие идеи, ваш спортивный уголок, домашний компьютер — вот краткий перечень тем этой рубрики.

ДИАЛОГИ
Письма читателей — самое дорогое для редакции. На Ваши вопросы отвечают наши опытные доктора, психологи, представители страховых компаний, адвокаты, и, конечно сами читатели.

ЛЕЧЕБНЫЙ ТУРИЗМ
Рассказы о жемчужинах6курортах разных стран.

НАШИ ЛЮБИМЦЫ
Целебные способности братьев наших меньших.

ВСТРЕЧИ У КАМИНА
Знаменитые пациенты. В гостях у журнала актеры и политики, певцы и бизнесмены, музыканты и писатели.

СОВЕТ ДА ЛЮБОВЬ
“Love story,” “tete6а6tete,” “женские дела,” “ликбез для настоящих мужчин.”

СУДЬБЫ ВЕЛИКИХ
“Временем испытывается подлинное величие, как расстоянием высота гор.” (С. Булгаков)

МЕДИЦИНСКИЙ ДЕТЕКТИВ
Новая страница в литературе подобного жанра.

СЕАНС СМЕХОТЕРАПИИ
Юмор — это спасательный круг на волнах жизни.

ДОСУГ
Хобби — это тоже труд. Разговор о различных методах сбрасывать избыток внутреннего напряжения.

НАЗАД В БУДУЩЕЕ
Медицинский гороскоп. Журнал не будет по настоящему полным без него.

СПОНСОРСТВО 2003 Журнал THE HEALTH MAGAZINE предлагает своим рекламодателям уникальную возможность, спонсируя один из выпусков журнала, стать эксклюзивным рекламодателем в этом номере, вытеснив из него рекламу своих конкурентов.

С этой целью спонсор может выбрать любую тему в нашем календаре, или предложить свою, отвечающую его профессиональным интересам.

For more information
contact to our
English-Russian
speaking
Representative 
at (718) 648-3511
or via E-mail:
masterpage@inforeklama.com